Producing music is the art of transferring an artistic vision into a piece of music that is understandable and above all emotionally accessible to the listener. It is the craft of knowing how a musical idea should and will sound at the end of the process of making a song or album – and what you need to do to achieve that. It also requires keen sensitivity in challenging artists (if needed), while keeping them in their comfort zone to explore their artistry in new territories and achieve a distinct uniqueness within their own artistic temperament. And sometimes, in fact more often than not, the key is simply to keep it simple. To allow the sheer energy of music drive you and the artist to inspired heights that move the listener. In fact, in the end, it's all about energy, which, when it's pure, will mesmerize!
Vlado Dzihan is a music producer and multi-instrumentalist based in Vienna, Austria.